Client Information

Arvind Krishnan was in India working with his family who founded one of India’s oldest food businesses, Nilgiri’s. While enjoying a dosa, he remembered how difficult it is to get dosa when he is back home in the US. Everyone he knows back home enjoys eating dosa, but many people can’t make them. So after returning home, he embarked on developing the world’s first household dosa making appliance.

Project

• Beta test counter top appliance, DosaMaker, and identify any issues with product

• Create recipes for appliance

• Create media for social media and press

Outcome

• Product was fully funded by Kickstarter

• 210% increase in likes on Instagram