Back to the Roots
Client Information
Back to the Roots is an Oakland, California based company founded in 2009 by two UC Berkeley seniors who gave up corporate jobs to become urban mushroom farmers. Our first product was a mushroom kit that allowed anyone to grow fresh mushrooms right out of a little brown box in just ten days. Today, we offer a variety “ready-to-grow” and “ready-to-eat” products which are sold in thousands of locations including Whole Foods, Costco, Nordstrom, The Home Depot, Target, World Market, Petco, Loblaw, Wegman’s, Fresh Market, Safeway, Kroger, Urban Outfitters, Sam’s Club, Crate & Barrel and many other fine retail locations nationwide. Back to the Roots was a Martha Stewart American Made Awards winner and named as one of Forbes 25 Most Innovative Consumer Brands in 2013.
Project
Create simple, delicious and healthy recipes using Back to the Roots Products that are in line with brand
Create photos and videos to share on social media
Reverse engineer manufacturing recipe to create easy-to-make at home recipe for their cereals
