Client Information

Opening its first shop in 2008 in San Francisco’s Mission District, Humphry Slocombe has been scooping ice cream with attitude to dessert lovers for 10 years, gaining a large following of loyal customers nationwide looking to enjoy never-before-seen flavors. Humphry Slocombe’s unique, chef-driven flavors – such as Prosciutto and Government Cheese – have earned numerous industry accolades, including recognition as a ‘Top 5 Ice Cream in America’ by the Food Network and a recent gold medal for the Black Sesame flavor at the 2018 Sofi Awards. Humphry Slocombe scoop shops can be found in San Francisco, Oakland, Berkeley, and Los Angeles. 

Project Scope

• Social Media Management (Instagram, Twitter, Facebook)

• Content Management

• Email Marketing

• Paid Advertising via Google, Amazon Marketplace, Facebook and Instagram

• Manage photoshoots and PR relationship

• Influencer Marketing

• Create graphics and signage for store and website

Outcome

• Increased grocery store pint sales by 18% over the year. Increase Amazon orders by 2,000% (average monthly orders from 3 to 64) and increased brand awareness in regions outside of San Francisco

• After a Oakland store campaign, 8.5% increase in sales in February and a 29% increase in March at the Oakland location

• Increased email open rate from 20% to 28%

• Increased followers on Instagram by 25.83%

• Created social media playbook and standard operating procedures for social media management for client